IICA Leaders of Rurality Campaign

IICA Leaders of Rurality Campaign

We developed a comprehensive digital communication for the Inter-American Institute for Cooperation on Agriculture (IICA), through a strategy that includes marketing, content generation, creativity, visual identity, and event coverage, among other services that are part of a 360° proposal. One of the campaigns that inspires us the most is “Leaders of Rurality,” a project that acknowledges men and women who embody silent leadership in the field of the Americas. We designed the identity of the entire campaign, we produced novel audiovisual content, we developed social media storytelling pieces and managed to reach 1 million people who got in touch with positive examples of rural life.