IICA 2023 Digital Agriculture Week

IICA 2023 Digital Agriculture Week

We developed a communication strategy with an approach that articulates marketing, content generation, visual identity design, creativity, event coverage, and production, among other integrated services that are added as the organization sets up new projects. Among the activities we communicate, we developed the identity and branding of the Digital Agriculture Week—an event supported by Microsoft, Bayer, The Yield Lab, the International Fund for Agricultural Development (IFAD), CAF—Development Bank of Latin America, IDB Lab, and Veolia. We were responsible for the design and comprehensive implementation of the social media campaign, content generation, pieces, creativity, and the creation of the event toolkit.