LYCRA® Emitex – Brand Activations

LYCRA® Emitex – Brand Activations

We worked in the comprehensive communication of LYCRA Company in Argentina, and now throughout LATAM as well. As part of an approach that articulates marketing, creativity, content generation, and production, we carried out the coverage of the company's participation in the international exhibition “Emitex Fair” (2022 edition). We developed a social media campaign and produced novel audiovisual content. Besides, we generated interviews during the event and a series of network meetings (PR) to enhance the positioning of the brand as a leader and reference in the textile industry.