IICA Comprehensive communication

IICA Comprehensive communication

Within the comprehensive communication strategy, we developed with IICA, we integrated the services of creativity, marketing, content generation, event coverage, and production. In 2022 we carried out the rebranding of the corporate image of the organization to update it to new design trends. From a creative strategic approach, we devised new chromatic systems, typographic compositions, and styles to communicate the actions of IICA and enhance its impact.